The Research Of The New Campus Media’s Education Function And Its Realization

With the advent of the era of new media, the influence of new media has penetrated into all aspects of the college students’ study and life, educational work in colleges and universities is facing the opportunities and challenges brought by new media.In order to occupy the position of ideological and political education in the new media,Colleges and universities have to construct and develop the new campus media, fully tap the positive role of new media on campus, to avoid the negative influence of new media, so as to realize the educational function of the new campus media.The new campus media is a special platform that is constructed for the purpose of education by colleges and universities. It is different from characteristics of the new social media.The new campus media is a kind of new media on which colleges and universities disseminate information,such as management services for the teachers and students, the academic theory of information, mental health, social mainstream fashion information, Ideological education knowledge, hot issues in social or campus, career planning and employment information and entertainment leisure information and so on.Nowadays, The popular forms of the new campus media are the campus web, the official communication platform, such as electronic library,the official BBS, official Microblog, and Wechat. and interactive TV in campus.The new campus media has uniqueness in guidelines, management style, culture, service scope, user permissions. The campus new media has the function of education with the construction of the colleges and universities.By making a survey in four universities in Wuhan, the results were showed that the new media campus has functions, to some extent,of guiding value,improving personality, regulating life, constraint behavior and encouraging innovation.Educational function of the new campus media, however, is potential. To fully realize the campus educational function of the new campus media, four important conditions have to be created, the unity of environment of the new campus media is Relatively opened and effectively controlled;the new campus media are used scientifically by people in campus;The contents of the new campus media are dominant and diversity; the forms of participating in the new campus media are effective and democracy; The construction of new campus media should be systematized by colleges and universities to realize the education function fully. Colleges and universities should create a good campus environment, promoting the literacy of new media of people in campus, enrich the content of of new campus media and strengthen the management of the new campus media, to make sure that the maximum educational function are realized.