Research On The Integration Of Campus Media In Higher Vocational Colleges In Omnimedia

With the omnimedia era,as the higher vocational colleges of higher vocational colleges campus media news dissemination,foreign exchange,the theory of propaganda,the construction of campus culture and the ideological and political work of the important carrier,is facing challenges and opportunities.Higher vocational college campus media has been facing some kind of influence,even severely debilitating conditions,will also face many problems how to integrate and strengthen the existing campus media management etc..The new media and traditional media organic integration,the formation of the whole media integration,give full play to the role of campus media in higher vocational colleges,truly assume the spread of news and information,spread the campus culture,spread advanced culture,an important duty of serving teachers and students,teaching construction work center serving the high vocational education and the development of Higher Vocational colleges.First of all,the paper reviews the research background and significance,research methods and content of the campus media in higher vocational colleges,and reviews the research contents at home and abroad.By defining the media concept and the significance of the concept of campus media in higher vocational colleges,this paper focuses on the higher vocational colleges own campus media(newspaper,campus radio,campus TV,news network,mobile phone,micro-blog,WeChat public number)were studied,focusing on the micro-blog,WeChat focuses on the research and analysis,integration and development campus media in Higher Vocational Colleges under the environment of full media strategy.On the basis of the sampling survey of the campus media of Gansu Construction Vocational Technical College,the author analyzes the present situation of the campus media development,points out the effective way to integrate the current campus media in the face of the whole media environment.This paper is divided into four chapters,using the method of literature research and in-depth interviews,sampling investigation,case analysis and other methods,make full use of their professional quality in Higher Vocational Colleges and publicity work experience,the use of communication,education,management theory,by induction and deduction of two kinds of ideas,by means of system method and the summary,empirical research,summarized the categories and characteristics of the campus media;analyzes the theory basis of the integration of all media era of development of vocational college campus media;systematic media in Higher Vocational Colleges of Gansu province development present situation,from the specific case of Gansu Construction Vocational Technical College Campus media development ideas and practice as a case to illustrate this the arguments and conclusions,and points out the way to integrate the preliminary analysis of media development in Higher Vocational colleges.