Study On The Design Of Souvenirs Of Handan Idiom And Allusion Culture

China's tourism industry is developing rapidly,but existing tourist souvenirs are difficult to meet the needs of consumers.At the same time,in recent years,China has strengthened its emphasis on Chinese excellent traditional culture,and cultural tourism has gradually become a tourist hotspot.It is a national historical and cultural city.Its unique idiom and allusion culture is the cultural treasure of the Chinese nation.However,the corresponding tourist souvenir market is relatively blank.This topic focuses on the current cultural and tourist souvenirs of the idioms,and focuses on the shortcomings and coping strategies of the development of tourist souvenirs from the perspectives of regional culture and commemoration,and explores the development strategy of the cultural souvenirs of the idioms from the perspective of user participation.Firstly,through the research on the theoretical knowledge of tourist souvenirs and regional culture,this paper focuses on the analysis of the characteristics and connotation of the allusion culture of the language,and uses the questionnaire survey and field investigation to investigate the market of the tourist souvenirs,especially the idioms and allusions.The current situation of the souvenir market;secondly,the user design psychology the idioms and allusions culture and the status quo of the souvenir market were summarized,and the appropriate design strategies and product development points were summarized.Finally,the design practice of two series of tourist souvenirs was carried out under the guidance of design strategies and methods.In order to provide new ideas for the development of tourist souvenirs,further enhance the cultural and richness of the tourist souvenirs,and enhance the attractiveness of tourism.