Research On The Design Of Zibo Tourist Souvenirs Under The Background Of Regional Culture

This paper has discussion about tourism souvenir design and research of Zibo under the background of regional culture.Zibo tourism has developed rapidly,and tourists have gradually changed from just visiting here into focusing on the connotation.The rapid development of tourism and backward tourist souvenirs formed a huge contrast,the tourist souvenirs in Zibo cannot meet the needs of tourists.To solve the problem,this paper conducts an in-depth research.Also,I use the methods of literature research,field investigation and systematic analysis to explore the application of Zibo regional cultural elements in the design of tourist souvenirs from different perspectives.First,this paper discusses the concept of regional culture and tourist souvenirs.By investigating the present situation of Zibo tourist souvenirs,I find the problems existing in the current souvenir market and solutions to the problems.The article further makes a comprehensive analysis of Zibo's regional cultural tourism resources.Also,it extracts the characteristic elements and craft materials of Zibo regional culture.In this way,we can build Zibo tourism souvenir brands and propagandize them.The process of design and research of tourist souvenirs is a sustainable development resource when it develops for tourism.At the same time,the process of exploiting tourist souvenirs in the context of regional culture is also a process of inheriting,developing and re-innovating traditional culture and crafts.Thus,this research has practical significance.