Study On The Urban Tourism Competitiveness Development Of Chang-Zhu-Tan Urban Agglomeration Based On Niche Theory

Under the drive of economic globalization and regional integration,tourism has become a strategic pillar industry of the nation's economy.With the arrival of the era of mass tourism,regional tourism is becoming a hot spot of concern.With the rapid development of tourism,tourism competition is becoming increasingly fierce.Tourist destinations are an ecosystem from an ecological point of view.Using ecological theory to explore the relationship of tourism competition and to analyze the function of tourist cities can effectively promote the development of tourist destinations.Chang-Zhu-Tan urban agglomeration is a national pilot zone for comprehensive reform of "two types" of social construction and the core force of economic development in Hunan Province.Therefore,from the perspective of ecology,it's significant and demonstrate to analyze tourism competitiveness of chang-zhu-tan urban agglomerations and scientifically grasp tourism competition.Firstly,on the basis of the existing research,combing out the theories of urban tourism competitiveness and tourism niche.Secondly,taking Changsha-Zhuzhou-Xiangtan urban agglomeration as the research objects,and applying the theory of niche theory,this paper establishes the niche evaluation framework of tourism competitiveness.Thirdly,from the perspective of tourism resources dimension,tourism market dimension,social and economic dimension,ecological environment dimension andurban comprehensive tourism competitiveness,using niche situation model to makes a quantitative analysis and comparison of the urban tourism competitiveness in Changsha,Zhuzhou and Xiangtan city from2006 to 2011 and from 2011 to 2016;Making analysis of the tourism niche' temporal dynamic in Changsha,Zhuhzou and Xiangtan city from2007 to 2016;Using Niche overlap and extended model,the tourism overlap relationship and development potential of Chang-Zhu-Tan urban agglomeration cities are quantitatively analyzed.Finally,the tourism development strategy of Chang-Zhu-Tan urban agglomeration is put forward.The research shows that a trend of overall growth,periodic fluctuations of the tourism niche about the three cities and the difference characteristic is obvious.In addition to the ecological environment dimension,Changsha has been far ahead of Zhuzhou and Xiangtan over the years in terms of each dimension and comprehensive tourism niche values;In the study of tourism overlapping competition of three cities,Changsha and Zhuzhou have the biggest overlap degree,Changsha and Xiangtan take second place,Zhuzhou and Xiangtan have the smallest overlap degree;The tourism expansion rate of Chang-Zhu-Tan urban agglomeration is more than zero,and the urban tourism is in a benign stage.Based on the above research results and according to the existing problems of urban tourism in Chang-Zhu-Tan urban agglomeration,thetrinity countermeasure system of Chang-Zhu-Tan urban agglomeration is established.Strategic orientation: niche separation,niche expansion,niche generalization and niche coordination and symbiosis,and other niche tourism development strategies;Realization path: integrate tourism resources,mold tourism image,perfect tourism transportation network,strengthen tourism propaganda and optimize regional environment;Mechanism guarantee: give play to government function,construct tourism talent system,establish investment and financing mechanism.