Research On The Characteristics Of The Program "Seeing The Word As Face"

In the current pan-entertainment media environment,TV variety shows rely mostly on stars and flow.Their homogeneity and convergence are serious and they overemphasis on formalization and entertainment elements.Most of them are designed to meet the viewer's desire for audiovisual enjoyment,the psychology of hunting,or the desire to pry into the privacy of others.After a laugh and entertainment,there is almost no valuable content.The audience is fatigued and calls for more innovative and connotative programs.At the end of December 2016,Heilongjiang TV broadcasts a guest reading column named “Letters Alive”.It uses letters as a carrier,the stars are invited to the program to read a letter.The form of the program is fresh and simple.After the show went online,it was well received.The current maximum single-phase traffic has exceeded 20 million,its rating is 9.0 in Douban and is praised as a clear flow in the arts industry.This topic will be based on the contents,forms,and ideological value of the “Letters Alive” program and I will analyze the form and content of the program and explore the deep cultural values embodied in the programs and reveal the inspiration and reference for other variety shows.