Analysis Of The Language Transmission Effect Of The Broadcast Help Host In The Context Of Media Integration

Broadcasting programs about "help" is a kind of programs uniquely positioned with "help"for the people's livelihood services.Such programs are for life,for the grassroots,with the characteristic of " being concerned about the people's livelihood and the public service",aiming to help the ordinary people and do practical things.It has been recognized by the audience and expanded its influence and credibility.On the other hand,it also has become a bridge between the masses,between the masses and the government,between the masses and the social service departments as well.With the development of new media,the arrival of the new era of the old media integrating with the new,the propagation effect of the presenters has changed quietly.So,in the case of media integration,how can the broadcasting presenters for"help category" programs can meet these challenges?How can they better achieve the best propagation effect?This essay puts forward countermeasures,taking "capital help group"program,broadcast by the Beijing People's Broadcasting Station,as a case study.