How Do Announcers And Presenters Use New Media To Enhance Their Influence In Traditional Media

Since 2008,"omnimedia" has tried its best in the field of news communication.With the gradual improvement of modern technology,the development of new media is accelerating day by day.An unprecedented number of out of several announcers and hosts were introduced.While adapting to the current development of media integration,improving their own influence and awareness is a key step in their transition.This paper through the entire media under the background of traditional media and new media business development trend under the background,the whole media announcer host under the background of how to grasp the use of new media and all media announcer host after the use of new media advantage research,to demonstrate the announcer host how to make use of new media in traditional media influence.Announcer and host should be transformed to adapt to the effective integration and development of traditional media and new media,should complete the transformation of the past single role,subdivide the audience groups and grasp the audience psychology,have and improve the ability of innovation,enhance personal professional quality and correctly grasp the use of "network traffic".The announcers and hosts who grow up in the traditional media should find their own position and maximize the professional functions of broadcasting and hosting.In combination with the graduation creation "Boundless Distance",this paper demonstrates that announcers and hosts should also be different from a large number of "web celebrity" emerging today,how to maximize their own advantages while seizing the new opportunities of new media,and after the use of new media development is also the focus of this paper.Combined with examples,it is demonstrated that the advantages of announcers and hosts in the use of new media are reflected in the freedom of choice,the enhancement of audience's popularity and the enhancement of timeliness and authenticity.Announcer host make good use of "flow" at the same time should also be careful with "flow",not excessive consumption of fans.In addition,although traditional media are facing challenges,new media will not abandon traditional media in the future development process.The effective integration of traditional media and new media is expected in the near future,and it will usher in the era of omnimedia.