Research On The Language Characteristics Of The Host Of The News Program Of People's Livelihood In The Context Of New Media

With the development of the times,the ecological environment of the media has changed.From the past linear mode of transmission to the current control theory and the integration of the system under the mode of communication,the media from the original single to the spread of multiple changes in communication.With the advent of the Internet era,the network platform and other new media has become a platform for the dissemination of common wrestling battlefield.This paper will take the Taizhou TV station "small van to help you" program as a case study,analysis of the host in the context of new media,as a disseminator of challenges and requirements,as well as new features of expression in the context of host language,as a summary,people's livelihood news of local TV host in the context of new media language creation the change and positive impact on communication effect.