Research On Chinese Video Livelihood Program

Under the background of the new era,all kinds of media are developing rapidly.The diversified media channels open a new way for the dissemination of people's livelihood news,but they are also a challenge to the video people's livelihood news dissemination.This paper briefly introduces the current situation of the development and communication of video people's livelihood news,and discusses the challenges and future of video people's livelihood news(TV,short video)in the new media era.The paper also makes a detailed analysis and exploration on the news media channels of video people's livelihood news.Video people's livelihood news is an epitome of China's social development and people's lives.It USES news to show the living environment,living conditions and spiritual outlook of people in different regions.Jiangsu TV's "nanjing zero distance" began to broadcast on January 1,2002.This program is widely regarded by domestic scholars and journalists as the beginning of China's TV livelihood news and the beginning of the rapid development of China's video livelihood news for about 10 years.Through the literature found that most of domestic scholars think of TV livelihood news is the modern TV news program in a new language form,its characteristic is "civilian perspective,the people's livelihood content,people-oriented orientation",in this context,news reports of viewpoints based on ordinary people,news content locking the public's living condition and living space,and full of love and care for people in the story of love,the generation of people's livelihood news reflected an official discourse form is broken,A new way of discourse has emerged--"the perspective of the people,the content of the people's livelihood and the people-oriented orientation",which is also regarded by the industry and scholars as the most essential and core value of the people's livelihood news.Based on people's livelihood news video class nearly ten years development and the problems caused by the transition of the content and form as the main train of thought,based on the impact of changes in social background research,in a particular representative columns as the research object,from the Angle of journalism and communication,to explore the influence on audience,focus on theoretical analysis of video class people's livelihood news in the current new media era and the information abundance that highlight the importance and necessity of media competition era,how to construct the media the media influence,puts forward some strategy how real reaction of the people's livelihood news public opinion of the people's livelihood,and the future of the people's livelihood news to look forward to...