New Trend Of Rural Interpersonal Communication Under The Vision Of Agricultural Industrialization

With the rapid development of market economy,the rural society has undergone tremendous changes after entering the period of social transformation.Domestic academic circles also started the discussion of the countryside interpersonal communication,which basically have paid attention to the rational trend of interpersonal relationship of the rational trend,but most of these studies did not connect the development of agricultural industrialization with the changes of rural interpersonal relations.The development of agricultural industrialization has become an important way of transition from traditional agriculture to modern agriculture in rural areas,at the same time,the different paths and patterns of agricultural industrialization will have a profound impact on the local social structure,so as to promote the change of interpersonal relationship in the local rural areas.Therefore,it is very necessary to explore the rural interpersonal relationship in the context of agricultural industrialization.On the basis of field survey of L county and S County whose development of agricultural industrialization are very rapid and typical,this study has analyzed the patterns of agricultural industrialization in these two areas,and explored the characteristics of the interpersonal relationship in this two different patterns through interview method and questionnaire survey.In the process of concrete analysis,this study firstly analyzed the current rural interpersonal relationship from the perspective of exchange which mainly explored the exchange behavior and interpersonal relationship in the ritual field and non ceremonial field from the binary oppositions of expressive and instrumental exchange,and the changes of rural interpersonal communication patterns in the process of industrialization development were in-depth analyzed from three dimensions,such as the scope of the exchange,the maintenance of exchange relations and the exchange of the field.Secondly,based on the current rural areas of the stratum differentiation,this study analyzed the changes of rural interpersonal communication from the perspective of the elite.This study mainly introduced the rural elite in order to make a deep analysis on the cooperation mode and interactive relationship between the two different classes of rural elites and non elites,and explored the game of interest of the both sides.Finally,on the basis of the above discussion,this study found out the factors that affect the rural interpersonal relationship,and made a further analysis of new tread of rural interpersonal relationship.