The Research On News Release Of Government Weibo In The Crisis Events

With the rise of technological innovation and the emergence of public sphere in the Internet era,new media has changed the government's existing crisis release due to the rapid and widespread transmission of new media.The State Council issued<The details on the promotion of political transparency>in 2016 and stated clearly that the government must disseminate latest information within five hours in the face of major emergencies.Although the development of wechat has negatively influenced the use rate of microblogging,the government microblogging has shown a promising trend.The government microblogging is not only a tool for the routine news release of government departments;it is also an effective platform for government news release in public crisis because of' its instantaneity,convenience and interactive communication.The government microblogging with the instantaneity,the diversity of forms of news release and the choice of content and the interaction makes up for such disadvantages of the traditional press conference as time lag and top-down news release path.However,there are also problems such as the lack of response,the small number of news release and poor social effects existed in the news release of government microblogging in the public crisis events.Therefore,a comprehensive analysis of the communication characteristics,modes and effect of government microblogging in the public crisis events will be conducive for the government to understand the communication principles of public crisis information in microblogging public sphere so as to take a more effective news release mode.In this study,15 major public crisis events from 2013 to 2016 and 14 representative government microblogging samples were selected according to the regional nature of the events.The content analysis method was used to analyze the number of releases,releases time,the choices of issues,dissemination patterns and other aspects of the government microblogging news release.At the same time,this study chose the Shanghai Bund stampede as a specific case to analyze the communication effect of the government microblogging news release from both quantitative and qualitative perspective.The fixed indicators,media performance and audience feedback effects were used to analyze the communication effect of the government microblogging news releaseFinally,this study combined the results of the analysis of behavior and communication effect of government microblogging news release and proposed the suggestions to perfect release behavior and optimize the communication effects according to its shortcomings in the process of news release,.The government needs to improve the synergistic effect between the government microblogging,the effect of the government microblogging and the media at the same time and the effect of the government microblogging and the public,thus improving the quality of the government's crisis release and realizing the effective disposal of the crisis and the positive guidance to public opinion.