Study On Community Platform Development Strategy Of Urban Newspaper In Internet Age

With the further development of the Internet,operation model of the urban newspaper is facing series problems.In the last days of 2016,JINGWAH Times,which once had the No.1 advertisement revenue in Beijing newspaper market and No.2 in national market,had announced it would stop publishing printed papers from 2017.Urban newspaper's development is becoming much severer.Exploring the new development position and strategy is becoming another priority for transformation.Community platform is another exploration of newspaper's diversified development.It is a newly service platform which localizes in community and guided with the platform strategy.Application of modern technology is also a distinct character.As an innovating crossover pilot in the context which urban newspaper is undergoing transformation and smart city construction is raising,it tries to extract value from community and reshape operation ecosystem.It adheres to the content service,and at the same time combines the trend of mobile internet and national policy.This paper study on the community platform of urban newspaper.Community platform's theoretical basis,significance,concrete development status and practical methods are the mainly discussed content.Beginning with the analyzing the urban newspaper's current operation model,Urban newspaper's current development status and the reasons of decline are being talked with detailed statistics.Then two strategies,Platform and Localization,,which have promised prospects in the Internet age will be discussed,especially its relations with media transformation.After dealing with the conception,functions and values of the community platform,the platform's advantages can be put up.It includes combing the innovation of the news editing and paper operating,promoting the social humanistic environment,improving the resident's living quality and developing the social management efficiency.Chapter 4 introduces and summaries related community platforms which are(joint)directed by the urban newspaper.And a comparative analyzing between two platforms,Beijing Youth Daily and Zhengzhou Evening Daily,is conducted.In the end content,based on the actual operating situation,people's demand and the new tendency of the mobile internet,some suggestions and strategies are given to further prompt the community platform's development.