Research On The Spread And Management Of Micro-blog Rumors

Micro-blog as a new media is affecting and even changing the way we get information.It has the information transmission speed,low threshold,personalized,and the characteristics of the large number of audience,thus becoming the main carrier of the new media.But micro-blog in the transmission of information to us at the same time,inevitably,also becomes the main carrier of the spread rumors.Now that micro-blog has become one of the main platform of production and the spreading rumors,so full and accurate analysis of micro-blog rumors and spread mechanism,effective prevention and control the spread of the rumors have important social meaning for the state and society.Because of new media platform of openness and freedom,the emergence of a large amount of information on the network,getting information is convenience for us.But it also contributes to the production of rumors.How to correctly identify information services for us and how to eliminate the worries of rumors are an important aspect of the research on micro-blog rumors.The factors of micro-blog rumors include the various influence factors from social environment and from the media,of course,and micro-blog users psychological factors.Only fully understanding of rumors can reduce the negative impact of rumors to a greatest extent exert its positive influence.This paper states from the overview about the rumors in the micro-blog and applis communication,psychology,management and other disciplines' content by the analysis of the propagation of rumors' content,mechanism of transmission and the governance research.combined with relevant cases and based on the above analysis this paper puts forward a model about collaborative governance of the micro-blog rumors based on the duties of the gatekeeper and discusses the strategies of managing micro-blog rumors.