New Media Research To Community Culiture Of Xianjia New Village In Changsha

With the reform of China's market economic system,urban residents field of urban life.However,as the core of urban community development,urban community culture is declining in modern urban life.Nowadays,new media technology is widely used in the field of business and politics,and in the cultural level to the residents of urban community to remodel and revitalize the city community culture worthy of our exploration.The new media communication of urban community culture,represented by Xianjia Village in Changsha City,conforms to the real social context,fosters the community culture community,and constructs the propaganda text carefully,and gradually explores the new transmission path.The support of national policy and the practice of local government play an extremely important guiding role for the development of new media in the community.Folk spontaneous launch of the community new media communication channels also focus on the residents desire to achieve in modern cities to exchange information,to seek a sense of belonging to the cultural consumption demands.In terms of the cultural transmission of the community,the new media,with its massive information and instant dissemination of the unique advantages,for the community of cultural groups flourished into a new vitality and vitality.At the same time,in terms of the new media communication text of the community culture of the village,the grassroots community organizations have enriched the connotation of the community culture by typing the types of community culture and the spontaneous dissemination of the community residents.Spread the text of the "soft expression" and visual priority style also cater to the current young audience reading habits.Therefore,the "alternative public domain" constructed by the new community of the residents in the village of the village has made the community residents carry out the communication and exchange of the community culture in the "field" to help the community residents to form the "community culture community" to meet the community residents'consumption of spiritual culture Of the demands of the heritage of local culture and local knowledge also has a profound significance.But at the same time,we should also see the current urban community culture new media communication bottleneck.Only by relying on the introduction of talent,content development and focus on community residents in the new media user experience to make up for the main body of community culture,dissemination of content and dissemination of the audience on the lack of community culture is now the new media communication benign development direction.