An Effect Study Of Participatory Communication's Effect In Network Mass Incidents

The rapid development of Internet not only accelerates the spread of information,broadens the space of communication for people,but also provides people with a better interactive platform.People begin to use the network to solve a variety of interests from real life,they hope to make more people speak through the network common carrier,gather the power of the network groups,acquire more knowledge or help.This research take up the theory of participatory communication as theoretical basis,mainly using documentary research method,case study method,selects the far-reaching network mass incident in recent years as the research object.Through detailed analysis of the event process,this paper try to discuss favorable mutual of participatory communication in the network mass incidents how to play its role effectively,and provide the basis for promoting the formation of the participatory communication mode effectively.Andrew said,"The ultimate source of our knowledge is not imposed by external to us,but in our own mind." Participatory communication based on the concept urges everyone to use their wisdom and practice to solve the problems they will experience.Participatory communication based on the network supply a platform for free talking to the public.Each participant involved in expresses his views rationally,realize reconstructing meannings of each side on the basis of equal communication,finally build consensus and promote the systematically advancing of network mass incidents,eventually to all-win harmony.Of course,Participatory communication is a kind of ideal pattern.And in reality it will be restricted by the government,the netizens and media or other communication factors,inevitably to a plight of “speak to none”,even generates some bad consequences that affects social harmony and stability.For this purpose,this article expects to put forward pertinent suggestions from three aspects:government,internet and media.Make more efforts in such aspects of changing mind and improve the specification in our life,so as to optimize the effect of participatory communication.