The Research On Wechat Usage In University Library Based On Users' Demand

With the development of information technology and the enhancement of scientific and technological power,we are expriencing upgrading communication systems,advanced mobile equipments and internet of more accessibility and convenience.Nowadays,libraries are changing their marketing methods from traditional publishing media and radio to webpages,wechat,microblog and so on;replacing their traditional user managing methods signified as manual registration with information managing systems.Traditional ways to spread information have fallen short of new ones to enable immediate and fast communication.For young people,especially college students,micro channel has become the part of life,both college teachers and students are in the use of mobile phones,the convenience of the mobile communication system for the teachers and students created a good Internet environment,college teachers and students can be in any time,any place,any occasion through the mobile phone information acquisition.WeChat has a variety of forms of information performance,high degree of user and other features,suitable for promotion in the University library.Therefore,this article through the perspective of user needs,user study using University Library micro channel to dig out the main factors affect users of University Library micro channel,for the university library to micro channel number of public construction to provide help.Based on the analysis of relevant literature and a comprehensive survey of the 116"211" University,the module of WeChat public platform of university library functions were collected and classified according to the different level of user needs,the University Library WeChat users demand is divided into core functional requirements,technical requirements,social needs three aspects the establishment of index system of hierarchy,the establishment of relevant variables and research hypotheses,and then obtain the data through the questionnaire survey,analysis and verification using SPSS 22 software reliability and validity of the data,the correlation between the analysis of the variables,finally use AMOS software to construct the structural equation and the revision of the model,and analysis of test results to verify the related hypothesis,that the key factors affecting the users of University Library WeChat.Libraries of colleges and universities in the micro channel public platform should be on the basis of perfecting its core function,focus on strengthening the construction of technology needs of users.At the same time,the social needs of users while to users with little effect,but also can not be ignored,University Library micro channel should actively provide readers with knowledge communication channels.