Research On Mobile Information Service Of University Library Based On WeChat Public Number

The mobile information network has been developing rapidly in recent years.Mobile smart devices based on communication networks have become an indispensable contact tool in people's daily lives.Some people have convenient business opportunities,so many companies and organizations are now starting to develop their own business systems on this new application of WeChat,which can bring more convenient mobile information services to more users.The WeChat version has also evolved with the era.Now it has evolved from the first chat software to a mobile platform integrating media,games,life services,and e-commerce.Traditional university libraries also realized the importance of WeChat's occupation in people's daily life.As a result,the major university libraries have also gradually opened the WeChat public number to facilitate the development of various mobile information services for students.This article will conduct in-depth research and statistics on college library mobile information services based on the WeChat public number: the operation status and existing problems of the WeChat public number in the major university libraries,the needs of users for mobile information services,and users' The acceptance of the library WeChat public number,the use of the WeChat public number to carry out the current status of college library mobile information services,and the optimization and improvement,and how to maximize the use of the WeChat public platform,so that its various functions can be and university libraries The service content is better combined,and different information services are provided according to user needs.This article first analyzes domestic and foreign literature related to the research of university library mobile information services,and briefly outlines the application of WeChat for domestic mobile information services.Then,the survey and statistics on the usage and content of the “985 Project” WeChat public account in domestic universities were conducted by means of internet surveys.According to the investigation and analysis,the optimization suggestions and innovations were made on the current status of the mobile information services of the university libraryWeChat public account..Finally,it summarizes the summary and outlook of the entire study.