Research On The Marketing Strategy Of Children's Books In Dandelion Children's Library

Under the environment of the whole book market experiencing the impact of the Internet and the test of the epidemic,the children's book market can still maintain positive growth.More and more institutions participate in children's book publishing,and these publishing institutions have established children's book brands to compete for market share.Born in early 2007,Dandelion Children's Library has grown into a professional publishing organization specializing in the publication of children's books between the ages of 0 and 12 after 14 years of precipitation in spring,summer,autumn and winter.It has published many books of high reputation and quality,including some top-selling products with sales volume of tens of millions.Its strength should not be underestimated.In the competitive market environment,Dandelion Children's Library stands out and has made great achievements.As an industry called "small but beautiful" leading brand of children's publishing institutions,dandelion characteristic of children's libraries in the road of brand management and marketing activity is very worth exploring analysis and reference,this article USES the literature research,case analysis,interdisciplinary study,investigation study method and other methods,delves into the dandelion children's libraries in the marketing strategy of children's books.This article first to define the concept of children and children's books,the main body of the paper,taking the dandelion library as a case,taking the dandelion library of children's books marketing strategy as the core,using the STP theory elaborated the dandelion the positioning strategies of children's libraries in children's books,based on the 4 p theory,from product,price,channel,promotion four Angle analysis,The marketing strategy of Dandelion Children's Library is deeply explored.In addition,this paper also reveals the problems encountered in the development of Dandelion Children's Library,and puts forward the corresponding solutions to these problems.This paper attempts to study the marketing strategy of children's books of Dandelion Children's Library,to give some inspiration to other brands in the children's book market,and to provide reference for them.