The Research On Reports Of Online Shopping In People's Daily And 21st Century Business Herald

Online shopping has developed very quickly in our country in recent years, and it is a hot phenomenon and an important issue in economic area. The reports of online shopping are one of the key reports in economic news. Thus, there is high research value on reports of online shopping. People's Daily and 21 st Century Business Herald are newspapers which have great representative and influence in China's mainstream media. By doing the comparative study on the two newspapers, we can find out that how they have reported the online shopping news.The reports of online shopping of People's Daily and 21 st Century Business Herald focus on different themes. People's Daily pays the most attention on rights and interests of consumer protection. While 21 st Century Business Herald focuses on the development of the electric business. On the language style, People's Daily uses both written language and spoken language in a proper way. 21 st Century Business Herald usually has the contemporary catchwords in its reports.On the feature of the reports, People's Daily makes service news for the online shopping consumers. Although the numbers of reports are limited,it still makes the reports diversified and comprehensively.The view and tendency of the reports shows the standpoint of mainstream official media.While 21 st Century Business Herald has the high-end positioning of its' online shopping reports.And the reports are both Neutral and professional.It is very good at digging the significance of the phenomenon of online shopping with its in-depth reports.The online shopping reports of two newspapers have made the indirect contribution to the symbol evolution on The Single's Day. In spite of their purpose of dissemination is to guide and convince the online shopping consumers to consume rationally, but the effects are quite limited.The online shopping reports of People's Daily did not pay enough attention on the issue of online shopping.And its communication effects have the problems of deviation and weakening. 21 st Century Business Herald has a very narrow scope of the reports.And the reports lacks of readability,as well as service.To solve those problems, the author has proposed some optimized advices.