The Countermeasures Research About Newmedia Are Applied To Social Work Branding

Social low awareness has been plagued by the pace of development of our social work.Going out of this dilemma has become the tireless pursuit of many scholars,the use of new media in the social work brand is no longer a promising "bright road." In the Internet age,the influence of the new media in the society is increasing day by day,and the research on the new media used in the social work brand communication is scarce.This paper starts from the communication characteristics of the new media and the social work and the new media.This paper tries to find the way to use the new media to work for social work.The paper is divided into six chapters.The first chapter is divided into five parts.It introduces the object,background,meaning and related research of the research respectively,and expounds the research ideas,research methods and innovation points of this paper.The second chapter explains the concepts of new media and social work brand,and finds the fit of new media and social work brand communication.The third chapter discusses the present situation of brand communication in the use of new media by our social work institutions.The fourth chapter is the problem of the new media used in the social work brand communication to find out the "cause",this chapter mainly from the social work organization's financial angle,talent angle and brand information audience to analyze the "cause." The fifth chapter is the core of this article,through the previous "to find the diagnosis of the cause of the diagnosis," this chapter into the "treatment" stage,that is,through the first few chapters of the new media used in social work brand communication advantages,and the status quo of the discussion,and ultimately put forward the use of social media to carry out the new media brand communication need to learn to accurately locate,deep plowing content,to ask help for leader' s views and event marketing and webcast and other aspects of the proposal,these recommendations are the main points of view and the main innovation.The sixth chapter presents the conclusion of this paper.It is hoped that some research results in this paper will bring some inspiration to the brand communication of social work in our country.