The Branding Strategy Of A Education Community

Education at home and abroad to flourish promote the rise of China’s private education industry, brand promotion of private educational institutions to promote the formation an important means of differentiation and the development of training institutions. A EDUCATION COMMUNITY as a private training institutions, for primary and secondary school tutoring training institutions, the branding strategy is a very important part. A EDUCATION COMMUNITY has strengths and weaknesses and the external environment through the use of the SWOT and five forces model analysis, where the draw brand positioning. Entrance of the market, price, channel, brand, quality, taste and value-added services to the seven aspects to build on the A EDUCATION COMMUNITY’S core competitiveness put forward their own views. Enterprises own the actual situation and the external environment analysis and recommendations, to make good discriminatory prices suited to their actual accurate positioning and market demand:in the examination-oriented, college entrance examination student achievement levels moderate candidates; according to the form of services and service image, chain model of strategic pricing; choose Direct moderate expansion, the Shenzhen region as a foothold, important cities in the Pearl River Delta radiation; excellence reputation to secure broad support to establish an intimate relationship, enhance the customer experience of the brand image; build their own teaching service students living outside the teaching and innovative teaching mode, expand, psychological, moral cultivation; addition to the focus on improving student achievement, prestigious examination, to qualify, the focus on students learning, to enable students to fun, entertaining; through college entrance situation analysis and reporting volunteer public lecture opened holidays A EDUCATION COMMUNITY into community interaction in the community activities, rich brand image, enhance the sense of the customer experience; positioned to become one in the area has a certain reputation counseling training institutions by more than seven. The five marketing tool for accurate positioning, media advertising, school promotion, telephone marketing, conference marketing, network marketing as the core brand promotion, brand rooted in the minds of consumers, and the completion of the building and promotion of brand differentiation.