| Between 1949 and 1984,there were fewer reports from the Xinhua News Agency in the eight Olympic Games,with only three comments.With the new China in the Los Angeles Olympic Games officially boarded the Olympic stage,the Xinhua News Agency began a large-scale coverage of the Olympic Games.Xinhua News Agency near the 9th Summer Olympic Games(1984-2016)emerged a number of influential commentary masterpiece,also gave birth to a group of well-known journalists.Xinhua News Agency as China's national news agency,is the party and the country's tongue.Its Olympic comment on the Chinese Olympic strategy,the development of China's sports industry has a leading role in benchmarking.And the academic community on the Xinhua News Agency Olympic changes in the study is still blank.Therefore,it is of great significance to study the changes in the comments of the Xinhua News Agency near the Ninth Summer Olympic Games(1984-2016).In this paper,1155 reviews of the nearly 9th Summer Olympic Games(1984-2016)are used as the research object,and the change of the gold medal value orientation is analyzed from the quantitative,the angle,the subject,the column,the press and the closing commentator.The analysis found that the number of comments increased incrementally,but the proportion of the report in the Olympic Games has been relatively small.The international perspective of commentary and the localization perspective are gradually balanced.The number of subjects subject to increase,since the Athens Olympic Games began to have sports professionals to join,Xinhua News Agency reporter has been the main comment.Commentary of the press release from the Olympic Games to the global press release.Sydney Olympic Games began to set up the comments section,by the increase,from the Beijing Olympic Games began to add a class section.Closing ceremonies articles are published from the Barcelona Olympic Games,with themes focused on the exchange,celebration,crisis,home,classic,motivations,hope.Gold value orientation has undergone three periods of strengthening,weakening and transforming.Based on the changes in the comments of the Xinhua News Agency near the 9th Summer Olympic Games(1984-2016),this paper analyzes the Xinhua News Agency's nearly nine summer Olympic Games,with the interview of Xu Juren,director of the Xinhua News Agency,Zhou Juren,deputy director of the Xinhua News Agency,(1984-2016)Comment on the reasons for the change.The change in quantity is closely related to the change of media technology,the socialization of sports,and the intensification of competition among media in the information age.The change of perspective originated from the Xinhua News Agency 's understanding of sports internationalization.The change of the subject conforms to the specialization trend of the comment,and is also limited by the nature of the Xinhua News Agency itself.The changes in the press can not be separated from the Xinhua News Agency Sports Department open multi-cultural atmosphere,but also easy to news editing users.The change of the column is to create the sports name,the class of the class to increase the performance of the review of the pursuit of time.Closing Ceremony The changes in the theme of the article are affected by the international situation,the development of the Olympic movement,the host factor.The change of the value orientation of the gold medal comes from the economic and social development and the return of the sports value.The future,specialization will be the Xinhua News Agency sports news commentary continues to develop in one direction.Xinhua News Agency Sports Department will train more experts in the journalists,the project refined to the individual,asked reporters to see more than practitioners,with professional comments to form influence.In the promotion of specialization at the same time,the Xinhua News Agency Sports Department also encouraged journalists speak their minds,play personality. |
PDF Full Text Request