Pricing Strategies Of International Evidence-Based Medicine Databases In China Market

As professional medical database,Evidence-based Medicine(EBM)database can be used for the training of medical students and clinicians,for supporting clinical practice as well.The use of EBM database meets the trend of international medicine development,and meets the needs of clinician cultivation.China is a big market for those databases,and those databases will have a bright prospect.At present,those famous international EBM databases has just entered the market for a short period of time,the product value hasn't been fully accepted.As new products which are in their introduction stage,how to price the product according to China market's situation is crucial for the survival and development of publishers.The paper has analyzed what pricing strategies should be used for those databases and analyzed the current price range for China market.The paper suggests to use value-based pricing as the main pricing strategy and combines it with price discrimination.At the moment,the price range for those products is from tens of thousands to 200 K RMB,which matches the value of these kinds of products.To make the customers accept the price better,publishers should work hard for delivering the value to the customers.