The Influence Of Hospital Culture On The Service Consciousness Of Hospital Staff

With the rapid development of China’s market economy, people pay more and more attention to their health, thinking mode began to break the concept of "sick to the doctor", showing a multi-level, diverse needs. The service object is becoming more and more important to the service subject, and the service consciousness of the staff becomes the problem that can not be ignored in the management of the hospital. Hospital culture is an intangible valuable asset, which is an important part of improving the quality of service and improving the relationship between doctors and patients. In the medical institutions of higher medical institutions, the restriction of the system can only solve the basic problem, it is difficult to mobilize the initiative and creativity of its medical services. Secondly, employees in the outpatient service, each people are decision makers, high autonomy, even the most rigorous system will also appear and, for the management of hospital services bring a certain degree of difficulty, to solve the problem, it should be using the hospital culture construction dynamic force to push.In this paper, the concept and characteristics of hospital culture and service consciousness, in simple terms will between the two interrelated were explored. Thinking of different service objects in the face of society to the vital interests of the hospital trust, medical process, cost problem, death will lead to predict the strength of the various reactions, the cause of today’s various social contradictions continue to outbreak. Author to G Hospital of traditional Chinese medicine staff to service the present situation problems as an example, try from the point of view of hospital internal factors and hospital external factors reveal the phenomenon of the existence reason, on how to use the hospital culture construction put forward relevant countermeasures to improve staff awareness of service, Through the development of hospital cultural activities and staff training services, service consciousness deeply rooted in the idea of service awareness, so that employees gradually under the guidance of the construction of hospital culture initiative to improve service consciousness, in order to have a higher willingness to serve, and then encourage service in the service process of subjective initiative. In this paper, the value:the content materials on G Hospital of traditional Chinese medicine culture construction process in the real situation is an organic combination of theory and practice. is a practical case of hospital culture construction, focus on related theory as a starting point. Analysis of some organizational culture method in this paper and the hospital management mode and path in development has greater universality and practicability in hospital management.