Research On The Construction And Operating Mechanism Of Competitive Intelligence Collaborative Service System Of The Pharmaceutical Industry

With the change of the world competition, the competition between theenterprises, between the product and the product turned into the competition betweenthe industries, Competition between the countrys. As a global industry, in recent years,China’s pharmaceutical enterprises were defeated in international competition.Therefore, from the perspective of industry development, How to obtain theinformation of the international competitors and the competitive environment timelyand accurately, Seize the opportunity, avoid the risk, promote the competitiveness ofthe industry, are an important problems need to be studied and solved. In the face offierce international competition and common international competitors,pharmaceutical enterprises often have a similar or identical information needs, Needto understand the dynamic information of international pharmaceutical market,competitors, medical information technology and product development, Depending onthe competitive intelligence activities of single enterprise is difficult to meet theserequirements. At present, the supply of competitive intelligence service ofpharmaceutical industry has many shortcomings: Pharmaceutical companies and thegovernment lack of competitive intelligence awareness consciousness, The supplierslack of communication and cooperation, Has the problem of redundant construction,Intelligence resource fragmentation, lack of uniform standards, it is difficult to share,The service form is single, low technology content, and low service efficiency Etc.Based on the present status of the pharmaceutical industry competitive intelligenceservice in China, From the new perspective of the "synergy", constructed thepharmaceutical industry competitive intelligence service system, Promote the whole competitiveness of the pharmaceutical industry.In this paper, systematically analyzes the industrial competitive intelligencetheory, synergy theory, theory of information services, and defines the the concept ofpharmaceutical industry e Competitive Intelligence collaborative Service. Analyzedthe necessity of the construction of the pharmaceutical industry competitiveintelligence collaborative service system From three aspects, that are Thedevelopment of medicine industry, the development of industry competitiveintelligence service, and the demand of reasonable configuration of resources;analysis and demonstrates the feasibility of pharmaceutical industry competitiveintelligence collaborative service system From four aspects, that are Managementfeasibility, technical feasibility, the need for investment and risk factors; Analyzed themacro, micro factors of the construction of the pharmaceutical industry competitiveintelligence collaborative service system, guides for the construction of servicesystem for the next step; Systematic analysis of the principles and functions ofpharmaceutical industry competitive intelligence collaborative service system,Constructed the overall model of competitive intelligence service system from themain object, the service generates mode, service content, serving approach, andService delivery mode; at last, In order to ensure the reasonable construction andstable operation of collaborative service system,Analyzed the mechanism ofcollaborative service system including The dynamic mechanism, coordinationmechanism, Incentive mechanism, communication mechanism,sharing mechanismand guarantee mechanism.