Research Of The Development Of The Cutting-edge Political Journal The Vista Under The New Medi A Environment

After entering the new century, new media blowout to develop, changing audienc e’lifestyle and reading habits. It also squeezes the space for the survival and develop ment of the traditional media, in such depression of the print media, there is a cutting-edge political journal which since its founding, the issue amount and the amount of a dvertising in the trend growth, changing the downturn appearance of the print media--It rised at the beginning of the network, and reached a peak in the prosperity of th e new media,became Chinese largest circulation of news magazine,it attracts the attention of the author. What is the unique way of the growth, how to live w ith them in the new media environment, and whether the development will con tinue or not are the main and core content of the study.This article altogether divides into five chapters, dividing into three parts.The first part is the first and the second chapters, elaborating the development situation of the cutting-edge political Journal the Vista as well as the change of the media ecology under the new media environment in the macroscopic aspect. The second part is the third and the fourth chapters, observing the change and invariable of the Vista under new media environment, as well as strategy from the microscopic stratification plane.The third part,namely the fifth chapter, trying to summarize the reason and discusses of the cutting-edge political Journal development.The first part scans the cutting-edge political Journal market troughly, and analyzes the medium ecology taking place in the information surplus and the medium surplus, the medium, the audience and the information fragment, reading habit also appears the new characteristic which called "extensive reading" and "shallow reading" as well as the traditional media were reduced to absolute inferiority in interaction and feedback.the author tried to discuss the background and the environment of the Vista and the cutting-edge political Journal development under the new media environment from the macroscopic aspect.The second part is the key and difficulty of this article.The cover story is the most important and showy for the magazine, taking Microblog (2010 is the first year of Microblog) and WeChat (born in 2011) which represent the new media, the author chose the cover story of the Vista in 2009 and 2015,and made the microscopic contrast analysis, drew the conclusion:the cover story of the Vista takes more network hot spots in the selected topic than before, and pays great attention to the visual expression in the design;It has not changed persuit for the in-depth report pursue.At the same time, the author try to summarize the whole strategy from four aspects of the content, the column and the editing, the new media operation under the new media environment.The third part,namely the ending,summaring the previous content,and making prospects for future development.Summarizing the reason from the previous article, the author attempts further to make the deduction:The new media environment is not possibly make a huge influence to the the cutting-edge political Journal, the reason is as follows:Firstly,the readership has not changed;Secondly,the effectiveness of the new media affect the periodical magazine little, effectiveness of the cutting-edge political Journal even weaker than tradition media newspaper’s.At the same time, combing with the deficiency of the Vista and putting forward to the following suggestions on the development of the cutting-edge political journal:high quality content is always the king, at the same time,the cutting-edge political journal should also develop the media convergence actively,and take advantage of the new media for topic selection, to enrich the selected topic and interact with the audience, enhancing the core competitiveness of the in-depth reporting.As to Research methods, this paper mainly adopts comparative research method and content analysis, microscopic compares the development of new media environ ment with blowing-out type in the years 2010 and 2011 in the field of changes and un changes,analyzes the causes, finally draws the conclusion:under the new media envir onment, the traditional media can use the advantages of the new media innovation in t opic selection and columns in the form, and the audience interaction, but the core com petitiveness of paper media is the content. Content as the king is the base line whic h traditional media should always stick to.Regardless of how many changes in the f orms of new media environment, the content is the most important. At the same time,the cutting-edge political Journal and the traditional media need to abando n the pattern of "+the Internet", develop the media convergence positively an d use the new media to arm themselves.