Research On The Status Quo, Dilemma And Trend Of Mobile Media In-depth Reports

If the 20 th century,eighties and nineties and early twenty-first century,is the depth of China's coverage of the two major development period,then the second decade of the 21 st century,China's deep coverage will usher in the third great development,its concept,Methods,etc.will also change."Media Convergence" and "Mobile Communication" have long been the hottest two words in the media industry,each of which has been a hot topic in China's media industry.The media are constantly trying to transition to the mobile side.Known to the depth of the media are naturally not dry behind.Old carrier old,the rise of new forces.In the mobile Internet tide to the moment,the depth of the value of what is reported? In-depth coverage can go to paper-based survival? Mobile media can play their own advantages and the depth of coverage of the perfect fusion? This paper begins with the public account of "road sign" WeChat of Netease,and analyzes the content,form and communication channel of the report.It reveals the new features and new problems of the depth report on the mobile side,and draws lessons from the future development trend..The paper is divided into five parts.The introduction mainly expounds the general situation of the topic,explains the background of the topic and the meaning of the topic,explains the research object,and the research on the development of the depth report of the mobile new media at home and abroad.The first chapter is an overview of the depth of mobile media coverage,the depth of the report to do the concept of definition and analysis of the depth of coverage in the development of new mobile media advantages,the development of depth reports and in-depth development of new media on the mobile development The meaning.The second chapter and the third chapter analyzes the new features of the depth report on the mobile media from five aspects: the report topic,the report angle,the reporting method,the report length and the report technology.The advantages of these new features are analyzed.The third chapter mainly analyzes some problems and shortcomings of the depth report on the mobile media,such as the content,the form of communication,the talent pool and so on.In the fourth chapter,based on the first two chapters,combined with domestic and international examples of the depth of coverage,from the macro aspects of the depth of mobile media coverage of the future development of the recommendations and trends forecast.With the popularity and development of mobile new media,in-depth coverage also ushered in a new development opportunities,how to integrate the depth of coverage and the advantages of mobile new media,learn from each other,and get new students is the focus of the paper.