Research On Privacy Exposure Phenomenon Of SNS Virtual Community Information Dissemination

The arrival of the era of Web2.0 has changed people’s lifestyles and habits, SNS virtual community transfer human interaction in real life to network platform, and is becoming an important way of information dissemination. At the same time privacy exposure phenomenon intensifies, affecting the normal order of Internet information dissemination. This paper takes "douban group" for instance, which is the most characteristic domestic SNS virtual community in Web2.0 era. The posted information relates to "privacy exposure phenomenon" are regarded as the research object. Document research, content analysis research methods are used to discuss these issues, like the type, characteristics, causes and impact of privacy exposure phenomenon of SNS virtual community’ information dissemination, in order to propose solutions to prevent and control the harmful phenomenon of privacy exposure.Paper finds that privacy exposure phenomenon of SNS virtual community is caused by three propagation behaviors:self-disclosure which starts with self-propagation, interpersonal attraction based on interpersonal communication and herd behavior on the background of group communication. From the view of communication process, there are some reasons partly lead to privacy exposure phenomenon of SNS virtual community, like the personal privacy tendency of disseminator, decentration of interactive subject,the Matthew Effect of information, the nature of the public domain of virtual community, and use and satisfaction of users. Although there is a certain positive significance in enhancing interpersonal relationships, causing public opinion, etc,the proliferation of privacy exposure phenomenon will inevitably lead to mental pollution and cultural pollution. In this regard, We should reshape Internet ethics, construct citizenship, strengthening the role of checks and form monitoring mechanism. This paper has important practical significance in controlling the network environment and establishing a standard network communication order.