A Phenomenon Research Of "Hu Nong Study" From The Perspective Of Youth Subculture ——Take The Douban Group As An Example

Since its emergence,hu nong study has attracted much attention from young people and media,and is popular in variety shows on various social platforms.Subtle emotions and grand narratives are also worth pondering.Hu nong study is not only a network subculture phenomenon,but also reflects the deep structure of social reality and individual emotions through its style.As the media mirror image of the youth subculture in the digital age,hu nong study reflects the needs of the youth group for survival and interests in the current communication process,and is an important direction of the social mentality of the youth group under the background of the key social transition period.Based on the classical theory of youth subculture of Birmingham School in England,this paper studies the phenomenon of hu nong study through case study participatory observation and text analysis.This paper discusses the spread and style construction of hu nong study,the reasons for its emergence and its resistance to mainstream culture,the power mechanism of two-way integration between youth subculture and mainstream culture,and the possible influence of hu nong study,and puts forward some suggestions for adjustment.This paper holds that the phenomenon of hu nong study spread widely since the establishment of douban group of the same name.Hu nong study spread rapidly when a large number of members of the group gathered and joined.Its essential characteristics are seemingly sincere but perfunctory,seemingly negative but actually wise,seemingly active choice but actually forced by the contradiction and the concealment of real feelings.This paper analyzes more than 5,000 pieces of data obtained from douban hu nong study group,and finds that the objects of hu nong study are often people who are inextricably connected with our lives.The reasons for hu nong study are more intriguing,such as marginal anxiety caused by excessive self-connection in interpersonal communication and widespread social media burnout.As a subculture,the "Hu nong study" cannot escape the fate of being included in the mainstream culture.Rather than stigmatizing it,the current media is more inclusive and understanding of it,emphasizing its positive role and effect,and making it popular.In addition,the negative values and influences hidden behind the "Hu nong study" cannot be ignored,and the connection between it and the "Sang culture" also arouses vigilance.