Research Of Douban Community Fans In The Age Of Media Convergence

Douban community and active fans are the products of network ecology in the age of media convergence.As an active fan group in the cyberspace,Douban film fans have made considerable contributions to the participatory text creation of the current fan culture.Unlike the traditional mode of publishing,writing and distributing film and TV series criticism created by Douban fans,they may share and communicate with other users while writing film and TV series criticism with the advantages of the convenience,immediacy,wide dissemination and interaction of online media.They actively participate in film and TV series criticism,and are no longer only manipulated by the consumer society and passively accept the consumption of cultural industry.This paper takes the fans of film and television stars in Douban community as the object of study and examines it in the context of media convergence.This paper is mainly divided into four parts:The first part:first,clarify the definition of film and TV series fans in Douban community:Douban community,as a network space dominated by generative content,is participatory and communicative;film and TV series fans in Douban community is relying on the network medium Douban community and its offline outspread space,a group of fans spontaneous or consciously together indulged in film and TV series,they release and access to massive film and TV series,frequently interact with each other,publishing criticism about film and TV series,scoring represented by the original content or productive.Next,the development context and stage are sorted out and divided into initial stage,development stage and mature stage.Next,the background of the rise of film fans in Douban community is analyzed from the new economic level,social and cultural level,media and high-tech levelThe second part:discuss about the emotional psychology of Douban film fans.They are a group with excessive emotional sensibility.They gather in this online community based on their interests and hobbies,and their investment in emotional sensibility of over investment from the perspectives of irrationality,repetition and conscientiousness.Then,it sorts out the psychological identity intermixed with worship and participation,and discusses it from the perspectives of idol worship,active participation and seeking psychological identity,so as to highlight the identity of Douban fans.The third part:analyze the consumption culture of Douban fans about film and TV series.First of all,the nature of fan consumption is clarified.Symbolic consumption converts the use value of goods into symbolic value.Emotional consumption converts aesthetic feelings without utility consumption objects.Then discuss collusion of capital and fans emotion:the over invested emotion of fans turn into capital,capital manipulates fans' emotion,and fans'emotion has the risk of abuse.Then it is discussed that fans are bound by consumption and immersed in the consumption of appearance and body.Whether fans follow the trend of consumption or not and the criticism of film and TV series also generate reaction force against consumption.The fourth part:media analysis of Douban fans about film and TV series.Fans,as the main body of communication,disseminate content through converged media,and then analyze the online and offline full-link communication mode.Although converged communication provides offline face-to-face communication channels,face-to-face communication is still affected by the assimilation of online communication.Then it analyzes the communication content of the word of mouth of fans,including the numerical scoring system and text short and long criticism.The word of mouth of fans affects other consumers'consumption of film,TV series and stars.At last,we should think rationally about Douban fans.From a positive perspective,fans' participation is beneficial to the benign development of the film and television industry.Therefore,it is necessary to regulate the potential risks of fans.