Research On The Corresponding Response Of Internet Public Opinion In The Self-media Environment

In the Internet era, simple fingertip operation achieved the dream of people to never leave home but know the world, from the media and promote the rise of the Internet users the establishment of a social subject concept and social participation. So when emergency happens, users from different Angle of view in the field of cognitive understanding, with the help of the media platform express related information of speech act, after fermentation will eventually form a network public opinion about the ontology or derivative events, serious and even network public opinion crisis and trigger mass incidents. The recent exposure of all kinds of emergency network public opinion, not only reflects the media evolution plays a role in the development of public opinion, also exposes the media platform of information asymmetry and information security, etc. The severity of the problem, at the same time, the phenomenon of malicious use of the media influence. Since the media is increasingly mature, gives users more rights, also has brought some challenges. Grasping the mechanism of the network public opinion in the media, to effectively deal with the network public opinion has the important practical significance.At first, this paper combed the attack from the media environment background and research status of network public opinion about the media and sudden connotation and characteristics of network public opinion, and the perspective of life cycle in the emergency network public opinion evolution process is divided into four stages, from the media is studied based on the mechanism of paroxysmal network public opinion in the media, finally combined with questionnaire survey and case analysis found that the current network of public opinion to deal with existing problems, in view of the problems put forward effective countermeasures. Paper consists of introduction, text, and summarizing, which is divided into six parts:The introduction including the selected topic background, research significance and purpose, summarizes the relevant research both at home and abroad, this article USES the research method and thinking made simple introduction; Emergency network public opinion in the second chapter summarizes the media related concepts and constituent elements, and its development evolution process is divided into latent, fermentation, oscillation and the recession phase, analysis of mechanism of each stage of the media; WeChat users, for example, the third chapter research users information behavior of sudden impact factor in the spread of the Internet public opinion, combined with the actual case to discuss the public opinion media environment causes; Chapter iv based on the above basis, from the subject of public opinion, since the media platform and government three point of inductive current public opinion to deal with problems; The fifth chapter in view of the problem put forward the corresponding countermeasure; The final conclusion, since the media evolution tendency of paroxysmal network public opinion and papers exist limitations.