Research On The Marketing Strategy Of Self-Publishing Platform Product Of CB Internet Company

At present, with the rapid development of Internet technology, the wide application of mobile Internet has greatly changed people’s reading habits, such as blogs, microblogging, WeChat spread form of communication and electronic newspapers, books, small said the word picture information of fragmentation patterns accepted by a growing number of Internet users, become an important part in People’s Daily life.This paper by introducing the CB Internet company since publishing platform product development present situation, analysis of CB Internet companies in the process of marketing self-publishing platform products appear some problems, combining with the characteristics of CB Internet companies marketing environment development, optimizing and perfecting CB Internet company since publishing platform product marketing strategy put forward the corresponding solutions. For CB Internet companies how to more effectively develop promotion self-publishing platform products provide theoretical countermeasures, improve the core competitiveness. In this paper, the research methods are mainly adopted qualitative research method literature research and case analysis. By analyzing the basic situation of CB Internet companies and the publishing platform product marketing situation and existing problems, and from the macro environment, competitors, and user requirements for this product marketing environment analysis, combination of 4 p and 4 c marketing theory, put forward the CB Internet companies self-publishing platform product marketing strategy suggestion and safeguard. The research conclusion, that is, to the publishing platform, product marketing, CB Internet companies to adjust the marketing organization, strengthen the management of marketing localization monitoring, marketing team. The subject of the research is not only beneficial to CB Internet companies to innovate its development model, promote the shift their marketing strategy, innovation self-publishing platform product marketing model, at the same time how to other Internet companies under the background of the rapid development of Internet technology, better do a good job in product marketing promotion, also have certain reference significance.