Research On M Mobile Internet Marketing Strategy Based On Online Comment Minin

In recent years,the development of e-commerce and the popularization of online sales models have provided important support for the innovation of smart phone marketing strategies,especially with the development of natural language processing methods and technologies,for manufacturers or sellers to dig in-depth online reviews and understand customer needs,And then provide method support for innovative network marketing strategies.Company M is the leading brand manufacturer of domestic mobile phone manufacturers in terms of shipment volume.However,the domestic mobile phone market shipments and market share have both declined in the past three years,and its problems in online marketing have also been exposed.This article mainly adopts the literature analysis method and case study method to conduct an in-depth analysis of the current network marketing strategy of M mobile phone.First,it introduces the current development status of smart phones,using SWOT analysis methods to analyze the current internal marketing environment of M mobile phones,and analyzes the current status of M mobile phone network marketing strategies under the guidance of 4P marketing strategies;secondly,using text crawling technology to capture M mobile phone related comment information,using LDA theme modeling to analyze the collected data,and mining the main problems of M company's network marketing include: the core components of the product are similar in the industry,and the product quality is defective;in terms of price,the cost-effective strategy leads Low profitability;in terms of channels,offline channels are not complete enough;in terms of promotion,hunger marketing is used excessively.In response to the problems of company M's network marketing,combined with the actual situation,suggestions on the optimization of network marketing strategies from the four aspects of product,price,channel and promotion are put forward.In terms of product strategy,it is recommended to increase R?D investment,build an open innovation platform,and improve product innovation.The price strategy recommends that M mobile phones hit high-end prices and build high-quality mobile phones to meet the needs of mid-to high-end customers;the channel strategy recommends expanding offline channels and establishing a strategy that combines online and offline;the promotion strategy recommends restraining the use of hunger Marketing,efficient word-of-mouth marketing and other strategies.Finally,the implementation effect of the optimized network marketing strategy is evaluated.Through the research of this article,we put forward the optimization suggestions of M company's current marketing strategy,hoping to provide some reference for the popularization of online marketing of M company and other manufacturers in the domestic mobile phone industry.