On Uses And Gratifications Of Online Educational Video

This research is to use and meet the theoretical framework for research, through to the campus of Tianjin normal university students’interviews.TED looked at Tianjin normal university students use and adopt the status and internal mechanism. And mode of transmission of TED found are a familiar human to human transmission. Use motivation includes:easy to use, free, celebrities, innovative ideas, practical, rich in content, vivid and easy to understand, and so on. The audience watch the TED experience including is not restricTED by factors such as time and place; Information transmission mode and new way of thinking, diverse; Acquire knowledge and open vision; Time is short, video content low affinity; After use to meet the needs of self-development, meet the needs of access to information and entertainment needs can get satisfied. After using TED audience according to their own motivation, the motivation can be meet, but meet is TED, etc. The study found that the audience use motivation, use feeling, after use, be meet the things have a degree of overlap. Proved that the use and satisfaction theory is suitable for the Internet age. But the use effect is not ideal, respondents generally reflect satisfactions are limiTED.In the introduction section, the global and the Chinese intellectual world of network video developments are introduced, which focuses on the production and development of the TED. In the description of the origin and the basic idea of this study, it is also clarified issues relaTED research, research methods, the existing research literature also theoretically reviewed.The first chapter of the research subject was the basics and media technology from the perspective of the development of TED spread pattern to inspect. And in the dissemination of knowledge, as the threshold to the longitudinal dimension of historical description TED continues to open, shared processes and different text paths which TED spread of different effects.The second chapter to undertake the above analysis of the TED spread trends, discuss TED route of transmission, means of communication and other issues through in-depth interviews, interviews with Rogers present TED different innovation diffusion theory between: TED mainly by interpersonal communication in charge told.Chapter III and Chapter IV to the uses and gratifications theory as the theoretical framework, the analysis through in-depth interviews with six user uses TED motivation, motivation is not completely meet the use that can be found, although the motivation is not completely satisfied, but not affect the use of TED share.Chapter V indicates interview before receiving the TED audience using motivation and to meet conditions rela TED discussion, informative video made the Internet era facing mobile terminal disease, superficial reading, thinking, fragmentation and other issues, and put forward the development of network video knowledge should strengthening the social media propagation and focus on two-way text settings.Finally, the present study is based on the purpose of this paper were made sister on the lack of research and tend to summarize, with its follow-up study for reference.