Analyse The Communication Of Emergencies In The Small Screen Time

With the development of economy and technology, the communication had been experienced a series of changes:Oral communication Age---Printing communication Age---Electronic Media time---Internet Age---Mobile Internet Age. And the Mobile Internet Age is the stage where we are, it is changing our life. Smart mobile terminal is the media in the Mobile Internet Age, including smart mobile phone and tablet computer. Then comparing to other media, smart mobile terminal is more smaller, so, from the communication terminal point of view, dissemination of information based on smart mobile phone and tablet computer is called the small screen communication, and the communication time is called the small screen time.The dissemination of news in the screen time has some features:the mobility, full time, interactivity, fragmentation and other dissemination characteristics. This make the dissemination of news more move freely and conveniently. So the dissemination of unexpected event in the small screen time also has some new characteristics:the diversity of communication channel, tridimensional character of mode of transmission, communication of full time, emotional communication and so on. These characteristics make the dissemination of unexpected event more open and transparent to each audience, no longer concealed, blocked reported like SARS. But, the dissemination of unexpected event has some disadvantages in small screen time, for example, the rumor, the irrational voice of group polarization, the lack of journalistic professionalism and so on. These problems will require the mainstream official media to cooperate and make the truth be told, rather than rumors.Finally, the government, enterprise, the traditional and individuals need to adapt to the dissemination of news in the small screen time, ensure proper the dissemination of information, boycott the bad information.