| Our country has experienced series of unexpected events since 2008,such as storm disaster,Wen chuan earthquake, 3.14 riot in Tibet, which are tests for the overall powder and capability of the media. As important platforms for the dissemination of information in society, news websites play an inevitable role in disseminating unexpected events. The responses of news websites to unexpected events worth discussion and research. The paper chooses www.people.com and www.eastday.com to be samples of news websites. The paper discusses distinguish features of news websites through unexpected events since 2008.Meanwhile,it also reflects on the problems exposed, based on which improvement strategies are put forward.Based on ChapterⅡwhich defined basic concepts of unexpected events and news websites, the paper starts specific research from ChapterⅢto ChapterⅤ.News websites usually have news area and interactive service area. Therefore, ChapterⅢresearches news area while ChapterⅣresearches interactive service area. These two chapters discuss distinguish features of news websites through specific cases. Moreover, most news websites rely on traditional media and have close ties with traditional media. Whether there is interaction between news websites and traditional media, is very important to news websites enhancing the influence and expanding the audience. So, Chapter V researches the interactive agenda between news websites and traditional media.Through analysis and research, ChapterVI points out several inadequacies in dissemination.News websites have become less sensitive to unexpected events. Ways to guide public opinions can not fully close to audience. The decrease of report quality reduces communication effects. Deficiencies exist in interactive agenda between news websites and traditional media. Gaps exist among different news websites. In the light of these problems, the paper considers several improvement strategies. First, establishing and improving mechanisms for the dissemination. The government should increase information disclosure, and reshape the relationship between government and news websites. News websites should strengthen the network of monitoring public opinions, and construct the emergency report mechanism. Second,using varieties of ways to guide public opinions on the net. Third,making full use of news websites' advantages to increase report quality. Fourth,strengthening the interaction between news websites and traditional media. Fifth,identifing each news websites'advantages in order to making characteristic development. |
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