Chai Jing Propagation Characteristics In Feminist And "Chaijing Phenomenon"Enlightenment

As a famours reporter type presenter in China, Chai Jing was soughter after the brightly feminism propagating style, however, her delicate feelings that revealld in the program got some criticisms in the industry. With the published of her new book "I See",the Chai Jing Style and Chai Jing Phenomenon has become a hot topic of medium research again. Up till the present moment, the research about Chai Jing in China has stay in the summarizing and organizing of her hosting style but the female consciousness that revealled in her program has no connection with feminist ideology which only as her personal characteristics. This paper is based on the studio style of Chai Jing, using the feminism as a theoretical tool to analysing the characteristic of Chai Jing style and advantages and disadvantages from a perspective of feminism systematically. Besides, this paper also give some reasonable proposals about the development of TV media in witch social effects it caused.This paper is divided into six parts. The first part is introduction, it briefly introduced the research background, research purposes, research content, research status, research methods and the innovations of this paper; the second part expounded the theory of feminism, female media and female consciousness that involved in the reaearch of Chai Jing’s female style. The third part analyzed the spread style and feature of Chai Jing that she showed in "News Probe", "I See" and her blog systematically, from the external image to her hosting style and analyzed the huge responsed propagation effects of her blog. As a further study of the third part, the fourth part of this paper made a further analysis of Chia Jing’s hosting style from a perspective of feminism. At the beginning of this part, it detailed the unique female studio style of Chai Jing and then it analyzed the advantages and disadvantages of female Consciousness which revealled from this style objectively. The fifth part of this paper gives some advice and inspirations to program spread, fusion program and program improvement on the basis of Chai Jing Phenomenon which caused by Chai Jing’s style. The last part is a sunmmary of Chai Jing, it summarized the feature and value of Chai Jing’s interview and presided and make a concluding explained to the paper’s views,aiming at Chai Jing’s controversial issues in the industry to analysis and thinkink currently.