From The Arguments Of Media Literacy To That Of News Values: A Study On Chai Jing

Chai Jing is a typical media figure with important study value in the domestic news industry.Her programs and works have a strong personal style.As a cultural phenomenon,the public's intense discussion of Chai Jing has extensive social influence and significance,making these arguments an important text for media character research.Moreover,the discussion on Chai Jing's controversial topics is not an internal exchange within a small circle,but a large-scale fusion of opinions and differences between the academic community,the industry,and the general public.This provides a prerequisite for the possibility of public opinion study on the Chai Jing argument.Based on the background of the new media era,this study uses a combination of text analysis and case studies to explore a series of arguments about Chai Jing's interview style and news values,including analysis of the underlying logic of the argument arises and its give the media environment and media people's thinking.This article first carefully sorts out the career history of Chai Jing,the central figure of the study,and analyzes the causes and consequences of Chai Jing's argument and Chai Jing under the two public opinion fields from different levels and time nodes.Subsequently,from the perspective of sociology and psychology,this study analyzed in detail the reasons why Chai Jing has been in the whirlpool of public opinion for a long time,or the characteristics of Chai Jing that attract public attention.Finally,this article analyzes the inevitability of "Chai Jing phenomenon",and puts forward its own thinking and enlightenment at the same time.Through in-depth discussion,the study concluded that Chai Jing's controversy mainly focused on three aspects: interview style,news values,and media literacy.In terms of interview style,Chai Jing's “Chai-style care”is a typical characteristic of her consistent.Some people think that Chai Jing's humanistic care will cause interference with the truth and objectivity of news exactly.Others believe that Chai Jing's “Human touch” turned her into a good reporter rather than an interview tool.In terms of journalistic values,some people think that Chai Jing lacks the basic ability to control the field and that journalistic professionalism still needs to be improved.Others think that Chai Jing has raised the banner of "serious journalism" high in the age of Hedonism,showing the responsibility of journalists.In terms of media quality,some people think that Chai Jing is easy to break away from her role at work,and some people think that Chai Jing's topic selection and adaptability have reached the standard of an excellent reporter.Finally,the study concluded that although the upsurge of discussion about Chai Jing has gone,this phenomenon has raised new questions and thoughts on the development of the current media era and the future media environment,and has produced positive social significance and enlightenment.The new media era provides more breakthroughs for media professionals,and at the same time intensifies their own risks and challenges.The development model that follows the old fashioned or blindly imitates will eventually be abandoned by the times.