The Host And TV News Discourse:"Chai Jing Phenomenon" As The Center

Since the end of last centur y, at the beginning of this centur y, discourse ana lys isresearch gradua lly into the communicatio n of literature and art research fie ld in ourcountry, it let people know that behind the literary phe no menon, inc lud ingtransmiss io n, belo ngs to the ha ndling of ideology and the dominant c haracteristics,and generation o f word meaning. In terms o f te levis io n news a nchor, its cultura lidentity not only represents the news pub lic opinion departme nt’s discourse power, atthe same time also means that give n by the era, nationa l vertical s ystem constr uctedunder the require me nts of multip le discourse organization for m.This paper focuses on the televis ion news anchor,"Chai J ing pheno menon" as thecenter, to explore the relations hip between individua l news discourse and hostperfor mance, fro m the host discourse space, discourse structure model, ele ments andTV news discourse tendenc y of ideo logica l three aspects carries on the analys is andresearch. Influence in actua l communication with the syste m point o f view of theestablis hment, and expla in the purpose of the establis hment.First chapter, general of discourse stud ies in the fie ld of communicatio n studies,this paper introduces the concrete content of " Cha i Jing pheno menon " refer to themeaning, and the value of the host and the co mbination of d iscourse analys is researcha brie f overview, the research methods of this artic le is put forward.The second chapter, the phenome non of "Chai J ing", the discourse features of TVnews for a host of d iscourse space can be d ivided into personal opinion, mediadiscourse, the vo ice of the masses, and natio na l ideology, ana lys is o f these types ofwords in specific show " Chai J ing phe nome non ".The third chapter, accept and constructio n two aspects to analyze the d iscoursefie ld actual spread of TV news fro m TV news d iscourse, and then fro m theperspective of macro consideration, micro ele ments, producing aspects elaborated "Chai Jing pheno menon " in the construction of news discourse.The fourth chapter, the ideo logy of " Chai Jing phe nome non " require me nts, andwith the basis points, in tur n, fro m the time request, humanistic care, worship and theorigina l true three aspects, to discuss TV news discourse and ideology, the interaction.Conclus ion part summar izes the host ind ividua l significa nce of TV newsdiscourse constr uction, put forward the host should be on the se lf-perceptio n of discourse power and mo ve the possib ility of expand ing d iscourse system.