Comparative Study On Mobile Social Networking Platform In The Wechat And Renren

With the smart phone and mobile Internet are more and more widely used, it has brought new vitality to the development of social networks. Mobile social network as a emerging field of mobile Internet services has developed rapidly in recent years. Renren, Weibo and other traditional social networks have changed from PC to mobile, the new social networks based on mobile Internet, such as Wechat, Momo and others are emerging. So, mobile social network with mobile phone as the carrier ha ve higher development potential than that with PC, and it also has higher study value.This paper is based on the development status of mobile social network in C hina, focus on the social networks and IM social software with mobile phone as the carrier. I will do the comparative study on Wechat and Renren, use the system analysis, questionnaire, comparative analysis and other research methods, do the comparative study on software functions, characteristics, effect, audience ps ychology and so on. Through the analysis and research, then come to the conclusion to find that the advantages and disadvantages of SNS and IM in development. Put forward suggestions for the development of transformation and summarize the new development way. Development strategy of Renren follows: first, to clear its own position, and enhance innovation capability. Build to a real integrated social platforms of campus. Enhance the interaction with users, attention to user’s use experience. Develop to diversified profit ways, promote to "local" and "mobile" of social services developed integration. Development strategy of Wechat follows:it should continue to strengthen the standardization management and attention to user’s use experience. Build to leading and comprehensive information service platform, to improve its core social function. Open all-round cooperation mode and continue to develop high quality variety of third party applications. Finally, it needs to get big data management, to provide users with accurate marketing services.