A Comparative Analysis Of“korean Wave” And “chinese Wind”in The Internet Media

With a long history, China and South Korea are in eternal history profoundly.Especially in 1992, China and Korea after the establishment of diplomatic relations,the two countries have always maintained friendly bilateral relations. In recent years,bilateral political, economic and cultural exchanges have become increasingly frequent,not only in China but the emergence of the "Korean wave", Korea has whipped up a "Chinese wind". The "Korean wave" began in the 90 ’s, and so is known in China Korea a major route. And now, in Korea have rise by "Chinese wind" said. Although as a kind of cultural trends, but the "Korean wave" and "Chinese wind" form of expression is not the same. The "Korean wave" is mainly reflected in the TV series, music, stars and other recreational activities, and "Chinese wind" is more characterized by waves of Chinese, that is, "Chinese fever". Meanwhile, ROK news media attitudes and coverage of these two trends has made a difference.The other hand, we live in a time share information quickly and efficiently, wall barriers between countries in the past, now replaced by realization of globalization,countries also need to disseminate information through the network of wind direction. Today’s globalization and cultural exchanges, as well as the necessity of media which the importance of the role played by the Internet.The "Korean wave" with the development of Internet media has grown rapidly.Meanwhile, the two countries will press this to more quickly deliver new media and culture, and passed through the newspapers ’ traditional way, bestseller, now in increasing expand width, to learn about culture through the network media. Therefore,in order to exert great influence, the public accepted it, are reported through the diversity of network media and its content. Since the beginning revolves around culture, Korea drama, music in China "Korean wave" or keep content associated with this increased media coverage on the Internet every day, change the quantity and depth of information has gradually changed. "Chinese wind" term in Korea has not become widespread, people’s cognition, based on the "Chinese fever", and influence are not as "Korean wave". However, recent official "Chinese wind" referred to more and more frequently, and also illustrates Korea "Chinese wind" importance and "Chinese wind" potentially huge development space in the future. Network theamount of media coverage and significant changes in content, reflecting people’s understanding of other cultures and accept, also reflect changes in the cultural exchange and integration of the two countries. Therefore, by analyzing the information content of Internet media, we can know each other’ s attitudes and perceptions in both countries, and reflects the State of Sino-Korean exchanges, this is very important.Based on the "Korean wave" and "Chinese wind" as a keyword based on sampling network news in different seasons of the year, after a total summary statistics and reports, classified and reported attitudes and main point of the article is analyzed. End with a view to see the status of the two trends, and look ahead to help through this way far more profound communication and Exchange.