A Philosophycal Analysis Of The New Media Technology

Under the background of the constantly development of modern science and technology, a series of emerging technologies appeared following the invention of the broadcast television, such as digital technology, mobile communication technology, network technology and so on. Numerous new medias, like Wechat, Weibo, Network Media, IPTV, Blog, were created in the environment of varied emerging technologies. New media technology is featuring its basis of digital information storage, its way of spreading via radio wave as well as computer network, and informatization. New media technology, with its strong interactive participation, personalized service and a more free form of communication, won widespread praise and has made great impact on people and society.In this article, we firstly discuss the essence of technology and review the development process of traditional media and technology. Then this article points out that traditional media technology can hardly meet people’s demands for information and knowledge with the in-depth development of economic globalization and the knowledge economy. New media technology arises at the historic moment.Secondly, this article states briefly that the new media technology has changed people’s relationship with technology and the world through the analysis of the essence of new media technology. As a key aspect of technology, it also deeply affects information communicating activities and plays an irreplaceable role. At the same time, the new media technology is also used as a method for communication. People tries to use the new media technology to seek mutual understanding, mutual cooperation through the medium of language. As a kind of humane technology, the new media technology has brought convenience for human life as well as efficient ways for communication. In this way, people have become the master to control the machine. Finally, taking the Tencent Wechat for example, discusses the ethical value of new media technology, and proposes the corresponding measures.