Research On Science And Technology Communication Ecology In New Media Era

Science and technology communication promotes science and technology development,so as to drive technological innovation,promote economic development and enhance national strength.Science and technology communication is the process that science and technology knowledge is transmitted among different communication subjects and spread to society.The medium of the new media era has the characteristics of interactivity and networked thinking.This feature makes the spread of science and technology appear "onlookers".Whether it is news or events,whether popular science or education,the ever-increasing and indefinable variety of information quickly expands into the dissemination process.New media has the characteristics of immediacy and interaction.How to adapt to the rigorous and realistic requirements of content dissemination?Does science and technology dissemination have similar structures and characteristics to natural ecology?From perspectives of relevance and integrity,dynamics and balance in ecology.As an interdisciplinary research method,we grasp the essence and characteristics of science and technology communication in new media era from an ecological perspective.This article analyzes social issues and the root causes of this phenomenon.Finally achieves the goal of ecological dynamic balance of science and technology communication in new media era.This paper uses the interdisciplinary research method,the case study method,the system research method and the history and logic unified method to compare and summarize the ecological similarity between the science and technology transmission ecology and the natural ecology.From three aspects of system,character and phenomenon.At the same time,based on the analysis of the necessity and possibility of science and technology communication ecology in the new media era,the theoretical foundation of science and technology communication ecology in the new media era is constructed.The essence of science and technology communication in the new media era is analyzed from the three aspects:the way of existence,the way of guidance,and the clarity of ethical intentionality.From the perspective of the integrity,relevance and dynamism of science and technology communication ecology in the new media era,On the basis of defining the ecological similarity between natural ecology and science and technology communication ecology,This paper analyzes the complex adaptability,process chaos and the emergence of the science and technology communication ecology in the new media era.Proceeding from specific cases,along with the change of media characteristics in the new media era,From the three aspects of groups,resources and environment,it reveals the structure of science and technology communication ecology in the new media era.On the basis of the construction of the theory of science and technology transmission ecology in the new media era,the current ecological imbalance of science and technology communication in the new media era is analyzed from the three aspects of the main body of communication,the content of communication and the media.From the perspective of communication subjects,unbalanced opinion orientation between opinion leaders' and deviation between source and audience will lead to the main deviation.From the perspective of communication content,new media has the characteristics of immediacy,openness,individuation and interaction.Increasing information falsehood,information overload and information gap are the main sources of redundancy in content pollution.From the media of communication,"media entertainment"in narrative of science and technology communication.When media behavior is contrary to morality,the motivation and mode of communication deviate from the ethical norms.It is easier to deviate from the guidance of science and technology communication.This paper analyzes the unbalanced performance of the science and technology communication ecology in the new media era,and analyzes three main aspects:the main body,the media root and the environmental root.Among the main causes of the spread of science and technology communication,the main reasons for the ethical anomie of the subjects of science and technology communication include:the absence of natural sense of responsibility,the absence of humanistic concern and the bias of entertainment to death.The diversity of communicators,the lack of rational criticism by the audience,and the intersubjectivity of the"fusion" of the receiving and receiving circles lead to the alienation of the main body of communication.The transformation and weakening of the new media platform is the reduction of the communication source's ability to control the source of the news.The influence of technology on new media is bidirectional in the root of technology communication media.On the one hand,the development of technology has brought about the characteristics of instant,open,individualized,interactive and globalization for the development of new media,as well as opportunities to share huge scientific and technological resources.On the other hand,the risk of technology may also make the risk of new media technology spread out of control.In the cultural environment,it is possible to carry forward the true scientific spirit from the cultural environment,to reflect on scientism,to deconstruct the privileges of science,to protect the equality and communication between the public and the scientists.From the social environment,whether it is in the application process of science and technology development,or in the public understanding and cognition of the level of science and technology,the present situation of the risk society makes the knowledge gap and uncertainty of science and technology need the understanding and support of the public more.From the perspective of regulatory environment,the decentralization of regulatory bodies,the limitation of legal provisions and the limitations of self-discipline of industry have led to the weakening of social regulation of science and technology communication in the new media era.In the new media era,the ultimate goal of ecological balance of science and technology communication is based on three aspects:self-discipline and basic accomplishment of the subject,media freedom and media orderand,environmental optimization and management improvement.It is a possible way to achieve the goal of ecological balance of science and technology communication in the new media era.