“double Micro Era” Print Change And Go

In the trend of social development, new things instead of the old things has always been a constant for a long time. Technology change often heralds an era culture change. Once headed by newspapers, magazines, radio, television, the emergence of the traditional media, let we each other with the world, thought of interpersonal communication across the narrow no longer constrained by self. The emergence of the Internet, however, broke the limit of time and space, we can almost always and everywhere the synchronization of understand and participate in the comment on the occurrence of an event, as Marshall Mc Luhan said "this is a global village". And, of course, we can truly feel this is a "holding a microphone" everyone’s time, we are no longer just the audience, just passively receiving information, but become the main body part of the communicator became a say. However, with the emergence of the emerging media such as Micro Blog, We Chat, traditional media represented by print market continually squeezed, this also for the transformation of print media development has brought new challenges and opportunities.The rise of Micro Blog has brought the print a carnival, the media have set up the official platform, real-time interactive Micro Blog interacting print communicators and audience to increase the influence of print, in an age of the person who owns the microphone at the same time, so far as to say that Micro Blog had been the related issues of the print all kinds of important topic. But relative to the previous Micro Blog, 140 words long short message or Micro Blog, We Chat public platform are compared with its advantages, this is more contributed to the We Chat platform in today’s hottest. We Chat public platform in content, form and expression and the print is very different, but the prevalence of new media does not mean that the print change requires 100% to subvert the original pattern. Double micro era, print need to inject fresh blood to promote their communication efforts to spread breadth, but also does not mean that print under this era has no advantage, also cannot say double micro era of media technology is universal.Micro era, it is a bouquet, also afraid of deep alley s single form spreading of the "content" has become the past, but that doesn’t mean print the advantage of "content is king" today is no longer applicable, and that’s what print need to change the way in the future. Communicators need right now is "content + channels form" for the integration of communication strategy, the content of the transmission is changing, the spread of the channel change, the spread of the form are changing, but a high quality content is the premise of not the spread of print. No matter when, no matter what kind of media, people need is always really readable content. Second, the social credibility of the print is also a wealth of accumulated for a long time, in print news than Micro Blog We Chat press is more convincing.Connect transmission channel in Micro Blog, We Chat public print, should pay special attention to the double micro era "entire media" is not equal to "all the media", print changes can also be seen as "+" media, print media + microblogging platform + We Chat public platform. But maintain a communication platform for the effective operation, the user is keen to spread the content of the training Micro Blog and We Chat public platform of sticky users, not to apply for a Micro Blog account a micro account letter, and then print the contents of the invariable zoomed off emerging media, because the equality of interactive communication appears more important double micro era, the simple text and two-dimensional images of pile is obviously dull, even if is the change of transmission channel, also can’t say it’s real change, is also unlikely to attract the young group gradually away from print. You know, the transformation of print is not through the simple sum of all the media is not 1 + 1 = 2, but to create a 1 + 1 > 2 of innovation.Marshall Mc Luhan once said "the medium is the extension of the human body". In social media, use different media can make the person produces different understanding of the outside world, or different media with different properties of social impact. So, print and Micro Blog, We Chat public platform of fusion is also apparent auditory comprehensive extension, thus to produce different meanings to the outside world. Print media, Micro Blog, We Chat public platform on the contents in the form of choice is determined by the respective medium, the spread of the spread of the spread of the speed, breadth and depth can choose the best communication channel. Now, therefore, the media does not exist who suppressed, but display own superiority under its own function orientation, the content of the We Chat public platform may only suitable for the platform, Micro Blog has only suitable for their own content, and print media as well. In such a microblogging and We Chat public platform coexistence "double micro era", print should be change in the process of transformation, but more need to stick to their own advantages, to achieve the complementary advantages of traditional print media and emerging media, to create a win-win era of media.