Continental Print Media Development Difficulties And Countermeasures Research

Due to the rapid development of new media technology, print media has been facing a development crisis. For that, the U.S. newspaper industry pioneered the strategy of convergence, which was quickly accepted, and then it has been to an inevitable trend.In the view of the development in Western countries, media convergence which showed different development path and followed unified development models at different times and different media environments. But no matter what kinds of system and development path, the basic content is the same, that is, according to certain rules of various media, in the same realization of a digital platform symbiotic harmony.In this process, the media general group of Tampa News Center in USA, the multimedia integration of Singapore press holdings limited, and the mobile communication in Japan and so on, provides a reference model, which for the late start of Chinese mainland media industry is undoubtedly an important reference.-Paper mainly includes four parts:Introduction:Describes the research background and significance, combing the relevant research results, and relevant literature was reviewed and proposed thesis research methods and innovations.ChapterⅠ:The development of Chinese mainland quantitative analysis of print media, pointing out its development dilemma.ChapterⅡ:Exploring the reasons of development dilemma, pointing out that the inevitability and validity of media convergence through the analysis of the current strategies, and the history and reality of the sort.ChapterⅢ:Pointing out experiences through out cases study of the successful foreign media convergence, state out the strengths and weaknesses of current development of media convergence model by analysis of the situation, proposed a new pattern of convergence of Chinese mainland media combined with related model research.