Study On Video We Media And Its Transmission Mechanisms Based On Network Disseminates Platform

With the establishment and development of network video platform and social application platform, video we media times have arrived completely. However, as new product under network background, video we media is still under exploration stage. Therefore, this paper endeavors to conduct general description on video we media under current network environment, tries to make a definition on video we media, positions video we media on network video platform and social application platform and analyzes video we media from three-dimension aspect, and observes how video media plays its internet thought function and forms its unique spread mechanism. To be concrete, the research on video we media can be divided into the following parts:Firstly, analyze video we media, and explore its core. It traces the source of video we media from history aspect, and explores its generation process; meanwhile, from video we media characteristics, it tries to make the definition on video we media, and distinguishes and sorts the concept of video we media with other similar concepts.Secondly, expound transmission mechanism of current video we media from aspects of network disseminates platform of video we media and socialization construction of video we media. This is the main body of the paper, which mainly introduces transmission mechanism of video we media. With the help of network video platform and social application platform, video we media produces strong stylish information content, and forms one of profit modes after content production; meanwhile, its vertical and fined content forms a sub-culture circle, connects internet users by social application platform which is regarded as content producer of sub-culture circle, sets up video we media group and forms maximum value of video we media.Then, expound and analyze profit mode based on transmission mechanism of video we media. Current profit modes explored by we media personnel: content production of video we media, and socialization operation of video we media, and by this it explores survival logic of video we media. Finally, analyze current challenge for video we media and its spread mechanism. At the same time, it discusses future development outlook of video we media.By expounding the concept of video we media and comprehensive research and analysis of its transmission mechanism in current stage, this paper provides a research frame of the whole video we media, makes the function and operation mode of video we media in the whole network media zoology more obvious, and helps further research and analysis of video we media in the future.