| 2014 was known as the first year of network drama, Youku potatoes, Iqiyi PPS, LETV, Sohu Video, Tencent video and other major video sites have increased the video on their own network platform and made the program input, network homemade program formally from low cost, crude production to production, fine transformation. Therefore, combining the current situation of the development of China's Internet video platform and network homemade programs, and combing the relevant research of domestic scholars, the author found that the current domestic research on the Internet and video network drama not less. But the lack of some deep research from the view of research direction and achievements. At present, most of the text is from the angle of network video, explore the development stage of network video and development characteristics, the relative lack of relevant theoretical and practical research of the network homemade programs running mode. But for the influence of network elements related to program operation mode of the homemade few people have done analysis and positioning.So after Based on the research of the past few years to sort out and analyze, in a simple analysis of the meaning and concept of the domestic network homemade program run mode is divided into three parts to expand the research.First of all, this paper reveals the connotation of operation mode, and expounds the characteristics and classification of China's network homemade program operation mode; then classified research on China's online video platform and network homemade programs.Secondly, focus on the analysis of the effects of policy and other macro factors and micro factors made the program operation mode of the network, with Youku potatoes platform as an example system analysis of these influencing factors were;Finally, on the basis of the former two parts, pointed out the problems and shortcomings of our current network homemade program operation mode, and puts forward the corresponding innovation mode. |
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