| China’s TV talent show has gone through 10 years since the first "Super Girl" in 2004. China’s media ecology has undergone tremendous changes during these years, so did TV talent show. In 2012, "Voice of China" once again shocked the entire television industry, although the ratings it creates did not exceed the "Super Girl". But it has shown us the current maximum level of Chinese TV talent show in program innovation and the development of the industrial chain.Why is there no substantial impact on China’s music industry since the appearance of TV talent show. Whether the introduction of copyright can save China’s talent show? This article will use "Voice of China" as a case, and then use the theories of communication and industrial chain to analyze the current development of the TV talent show. At last, summary some suggestions, such as independent innovation, separation of production and broadcast, integrated marketing, and strengthening management. |
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