| The rise of mass culture and the change of customers’ psychology, promoted the talent reality TV show’s germination, while the great value of profits and the development of modern media technology further promoted the talent reality TV show to the development of peak. This type of TV show originated from Europe and America and other Western countries introduced into China in the late 20 th century and quickly spread. The National Talent Young Singers Contest starting in 1984 and then Super Girl in Hunan TV witnessed the process of the talent reality TV show from bud to glorious in China. During 2005-2007, talent reality TV show became widespread in China’s major television stations, once appear to the situation that turn on TV is the TV talent shows. But with the continuous development of Chinese talent reality TV show, a variety of similar programs emerged in endlessly and competed fiercely, that each big television pulled out all the stops to pursuit high ratings, for various sensational, homogeneity and vulgar programs were full of the screen, and the programs’ overall taste and style dropped lower and lower, and the audience also lose the freshness of such programs. In 2007-2009, talent reality TV show entered trough. But in 2010 July, the "China’s Got Talent" broadcasted in Shanghai Oriental TV accidentally set off a ratings boom, and attracted the domestic media’s attention."China’s Got Talent" which gains great success in both audience rating and economic interests, receives good reputation in the aspect of social interest. Different from the previous talent reality TV show, the show paid more attention to the quality of the program, tried to choose those ordinary people who have the talent and dream, conveyed the force of positive,optimistic, and warm-hearted with a true story, and was fully affirmed by the SARFT with it’s warmth and positive energy that transmitted to the community. The success of "China’s Got Talent" let us see the Chinese talent reality TV show began to recovery and return to rational,and pay attention to the show’s taste after several years of silence, and came into a new round of rapid development period. "China’s Got Talent" as a talent in the new period of reality TV shows in miniature, through which we can capture the development status of talent TV show more clearly. "China’s Got Talent" which adhere to the balance of principle and flexibility,uphold the principle of humanistic concern for ordinary people, transform locally based on emotion, open up new creative ideas, innovate program mode and marketing strategy, let us see the present development situation and the future trend of Chinese talent reality TV show.This paper attempts to use a multidimensional view of multiple disciplinary analysis method which mainly from the arts, communication and cultural studies perspective angle, analysis Chinese talent reality TV show’ s innovation strategy and existing problems and proposeChinese talent reality TV show’ s future development strategy in light of the existing problems.In addition, I hope to be able to let the people have a more profound understanding of Chinese talent reality TV show through the article writing, and hope to provide a template for the development of Chinese talent reality TV show and promote Chinese talent reality TV show get more broad prospects through the case of " China’s Got Talent" analysis. |
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